£30? lemme know where you getting them from as that's £45
i never buy football shirts tbh, don't really like the material they are made out of, but actually really like the look of that one.
I understand what you mean about teams making as much profit margin as possible, but think that only really applies to the top end teams. If i got one i'd see it as supporting the club via donation, everyone might give an excuse like that but with a team with no cash like Forest, and finacial fair play rules coming in next season, sales of merchandise will directly effect the money the club has. Also i'd only buy from the club shop so chavy places like sports direct don't get a percentage.
Also tbh, if i had one i'd only wear when going to matches, so justifies the purchase a little more considering i'd go to the lion share of all forest games, inc friendlies.