When giving the rooms a more customised touch, it'll be better to customise based on leadership of the game area it relates to, eg "Kop's Gay Core Channel"

With GW2 i don't really have a main goal yet. I have scattered plans but nothing to committ on. This is purely because the game is still beta and I'm still trying stuff. I really need to wait and see...
a) what i like to do best
b) what is a popular/unpopular game feature
I do know that Arena Net are pushing esport features when the games released, so i'm also gonna wait until they've said more about that. If i'm undecided by the time it releases, i'll just make it a PvE guild to start with, that covers so much stuff and helps to get an initial base of players.
I do know it has features that let you make custom ranks within a guild, which i'll likely use to full effect. If possible i'd recruit a PvE Leader or few, WvW leader, Dungeons Leader... all names off the top of my head but you get the idea... and also easier said than done.
For an out of game way to advertise the clan, any forum modifications that have been made could be packaged up and released on the phpBB site/s. it would just get the forums name out there for people to see.